HOW IT WORKS:


Find out how Hollywood Mobile Billboards operate and what advantages you get.

We are committed to changing the way small businesses communicate their advertising message, one location at a time.

Comparison:

"Mobile billboards boost name recognition 15 times more than any other form of advertising"
--Product Acceptance and Research, Inc.

A recent study by Product Acceptance and Research in Washington D.C. proves that mobile billboard advertisements drive sales significantly. Measuring consumer awareness and sales statistics of static billboards vs. billboards using motion and lighting, the study produced conclusive results:

The study showed:

  • 43% of respondents recalled the static billboards
  • 94% of respondents recalled the mobile billboards
  • 80% of those who recalled the mobile billboards also recalled the *specific* advertisement
  • Static billboards resulted in an increase in sales of 54%
  • Mobile billboards resulted in an increase in sales of 107%

HMB Ads vs. Still Billboards

HMB

  • HMB grab immediate attention by displaying large advertisements on moving trucks, and HMB trucks drive through high-traffic areas for the sole purpose of advertising.
  • HMB has a High ROI (return on investment).
  • HMB cost less than Still Billboards and get better results.
  • HMB performance success can be tracked via an online GPS tracking system, 24 hours per day.

Still Billboards

  • Still Billboards do not demand immediate attention. People don’t often look up at buildings, and they tend to block out the images on billboards. Therefore, Still Billboards require longer amounts of recognition time and are therefore, less efficient.
  • Still Billboards’ performance success can’t be tracked.

HMB Ads vs. Taxi Ads

HMB

  • HMB Ads are 500% bigger than Taxi Ads.
  • HMB Ad performance is trackable with a live GPS tracking system.
  • HMB Ads cover routes specifically chosen to target your audience.

Taxi Ads

  • Taxi Ads are tiny.
  • You can’t track a Taxi Ad.
  • Taxi Ads do not target your specific audience because taxi routes are dictated entirely by their passengers’ request.

Yellow Pages Disadvantages

  • Limited exposure: Yellow pages doesn’t offer a lot of overall ad exposure. Only 60% of consumers use the Yellow Pages, and those are primarily only new, "ready to buy" consumers. Repeat or current customers for a business rarely use directory when making a purchase.
  • Minimal consumer awareness: Yellow pages advertising does not create top-of-the-mind consumer awareness (again, predominantly used by "ready to buy" consumers). Yellow pages advertising must be used in conjunction with advertising media in order to stand out in the directory and subsequently, drive product demand.
  • Extremely competitive forum: Yellow pages advertisements are lost in a sea of competing advertisements.
  • Inconvenient format: Yellow pages directories are big, hard to store and typically unavailable outside the home or office.
  • Inflexible: Yellow pages advertisements can’t be edited once published. Changes must wait until the following year’s edition is released.
  • Long lead times: Yellow pages advertisements must be submitted far in advance, sometimes as much as 15 months prior to publication!
  • Competition: From books to the Internet and CD-ROM database products, there is an overabundance of yellow pages and similar directories.

Yellow Pages and Hollywood Mobile Billboards

  • Yellow Pages place advertisers alongside direct competitors.
  • Outdoor Mobile Billboards helps cut through that competition clutter, creating direct, exclusive exposure to strengthen your campaigns.
  • Yellow pages are not used frequently and when used, yield limited exposure.
  • Outdoor Mobile Billboards build top-of-mind awareness by maintaining a constant presence in the market and direct consumers to Yellow Pages ads.

How Outdoor Mobile Billboards Can Strengthen a Yellow Pages Campaign:

  • Outdoor Mobile Billboards provide continuous message repetition.
  • Outdoor Mobile Billboards is the pre-sell, driving consumers to Yellow Pages ads.
  • Outdoor Mobile Billboards have a flexible format that accommodates the kind of change requisite for an effective, creative campaign.
  • Outdoor Mobile Billboards create top-of-mind awareness by communicating your message exclusively, without the direct page competition of the over-populated Yellow Pages.
featured campaigns:


Cars 911